Graphic Design

BRJC Streetwear

Working as the Lead Graphic Designer for BRJC Streetwear, I was tasked with creating and implementing a text based logo which is visually appealing to the Vintage and Streetwear audience.

Provided with the previous Logo, one made on a template website, I knew the brand needed a complete refresh.

Utilising custom iconography in the background, I was able to focus the logo on the business' name whilst still providing the story telling experience to allow their customers to understand who they are, from a visual point of view.

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As per the request of the owner, I updated the new design to incorporate the 'Baby Blue' from the previous Logo.